New Changes at Samsung to impact VR?

Samsung VR

This week marked a management shakeup at the Samsung group.

The Samsung Group said in a statement that “We have changed the leader of a key business in the end-product sector to refresh the organization’s atmosphere for a leap.”

Samsung’s mobile division CEO JK Shin has been the head of mobile division of the company since 2011 and was responsible for making the tech giant the world’s largest smartphone seller. He was dubbed “Mr. Galaxy” by the South Korean press because of pioneering the brand.

Samsung promoted executive vice president Koh Dong-jin, who was previously in charge of mobile R&D, to president of the mobile business. Samsung’s said that “Koh is expected to lead the second leap of the mobile business as he has vision and expertise on the development of solutions and services such as mobile security software KNOX and mobile payment service Samsung Pay,” said Samsung Group in a statement.

It will be interesting to see how this “Second Leap” influences the company’s decisions and moves in the space of Virtual Reality

The Korean press noted today that the new head of Samsung Electronics’ handset business said after his weekly Wednesday meetings with heads of Samsung Group affiliates in Seocho, southern Seoul, that the company doesn’t expect its mobile business to see a “huge upturn” in profits next year. More specifically, Dong-jin noted that “Next year will be tough,” though adding that he doesn’t think the division is in ‘deep trouble.’

The bleak outlook from the new Samsung leader opens up questions around how Samsung will shape its Gear VR positioning and associated new investments in quarters to come.

A report out of Korea says that all Gear VR units were sold out on the day it was launched in Korea. This is definitely good news that Mr. Koh can count on.

Samsung released the Gear VR in South Korea earlier this week and it sold out on day one, though it merits mentioning here that only 2,000 units were made available for purchase initially.

Consumers are definitely taking an interest in this product and the trend is likely to continue. In South Korea the Gear VR is being sold for 129,800 won which is equal to about $110.

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