Background on Early Stage investing – Today’s profile Blippar

One of the companies that is shaping a good commercialization strategy for its products and solutions is blippar. It received one of the largest capital infusion $45M last year in the mixed reality space. And no, it is not another company that is trying to promote VR/AR based video games. It’s a company that is establishing its identiy in the visual marketing area. The company acquired Layar, an AR pioneer last year to complement and build its product offerings

What is blippar . It is a company focused on helping brands engage with their customers by providing amazing immersive experiences. Solutions from this early stage company target multiple industry verticals that include consumer products, wearables, custom solutions for enterprises and more importantly providing value to the field of education. Their platforms are focused on Augmented reality technologies to help deepen and inspire brand conversions

One of the main challenges faced by early entrants in any given market is to create awareness of their offerings and experiences given the lack of an established market. Blippar has been able to navigate this opportunity by providing a self-service platform where you can experience and build some of the immersive experiences on your own. It provides the power in your hands to use their creative tool that lets you experience augmented reality and image recognition technology without any need for coding or technical skills.

Introducing Blippbuilder. The online tool provides you a self-service platform to

• Create immersive and relevant digital experiences with real-time interaction.
• Use several unique features, from multimedia, interactive polls, social sharing with more added regularly.
• Track and analyze performance with your personalized dashboard.

Take it out for test ride by visiting blippar.com. Some of the customers currently using blipper to create immersive brand experiences include Pepsico, Metlife, Meredith and the Worldbank. With an established CPG Clientele and offering of solutions for other verticals, this new entrant will surely be one of the companies to watch in this space.